In on-going support of Prader-Willi Syndrome (PWS) Awareness Month every May, Consensus Gretton launched their second #PWSandme Campaign, “Through MY eyes.”
PWS is a rare, genetic disorder affecting one in 15,000 people in the UK. While the condition is characterised by a chronic feeling of hunger and a range of cognitive, behavioural and physical issues, every individual’s experience of the condition is unique.
Our campaign film explores what it is like to live with PWS, ‘through the eyes’ of different individuals who have the condition, including the variety of daily challenges an individual can face and the impact this can have on their quality of life.
Our aim is to help create better understanding of the condition and those living with it, counteract how it may be construed and show that with the right support in the right setting a person with PWS can lead a happy and fulfilling life.